LDF - Tour Guide Dashboard

Role- Student project, Product designer (UX+UI) from concept to production.
Team- Mentor, Classmate.
Deliverables- Tablet-oriented App, animation videos.
The London Design Festival (LDF) is a celebration of design excellence, showcasing the vibrant creativity that defines London as the design capital of the world. This case study explores the creation of an innovative Tour Guide Dashboard, dedicated to enhancing the experience of festival employees.

As the UX/UI designer, the role involved understanding the complexities of tour guiding and translating them into an intuitive digital interface. The scope included designing for information, navigation, control, and monitoring. Constraints included the need for simplicity, as tour guides often operate under time pressure.

The Process

the Festival
User Research
Competitor Analysis
Values and Vision
Information Architecture
Design System


  1. Create a user-friendly dashboard for tour guides at the London Design Festival.
  2. Improve efficiency in information retrieval, navigation, control, and monitoring.
  3. Enhance the overall experience for both tour guides and festival attendees.

Target Audience

Tour guides at the London Design Festival, ranging from experienced professionals to newcomers, formed the primary audience.


The vision was to empower tour guides with a comprehensive dashboard that simplifies their tasks, allowing them to focus on delivering an exceptional experience to festival attendees.


The app faces key challenges, including simplifying complex information, navigating busy city streets, integrating user-friendly control features, managing diverse tourist groups, and ensuring a reliable, secure, and intuitive interface. These require balancing technical functionality with ease of use to meet the needs of various users.

User Persona

Diversity: The personas cover a range of experience levels, from seasoned guides to newcomers and part-time seasonal guides, reflecting the varied user base of the Tour Guide Dashboard.
User-Centric Focus: Each persona emphasizes specific goals, motivations, and pain points, helping to guide the design process with a user-centric approach.
Tailored Solutions: Designing with these personas in mind ensures that the Tour Guide Dashboard addresses the unique needs and challenges faced by different types of tour guides, contributing to a more inclusive and effective solution.

Competitors Analysis

leveraging insights from these applications allows the Tour Guide Dashboard to incorporate best practices in information display, navigation, control, and monitoring, resulting in a user-centric and efficient tool for festival tour guides.

User Journey

1. Log in Secure and quick authentication for tour guides.
2. Schedule Easy access to the festival schedule, ensuring timely arrivals.
3. Plan Detailed information about designers and exhibitions, categorized for clarity.
4. Navigation Clear route guidance with personal GPS location, distance, and ETA.
5. Control Intuitive icons and a live progress bar for executing specific actions.6. Light Mode Switch between light and dark modes for optimal visibility.
Log In

Information Architecture


Bridging the gap between digital and physical realms, the high-fidelity wireframe allows tour guides to effortlessly transmit performance details to participants and manage events on their tablets. This integration enhances the in-person experience, acknowledging the prevalence of technology while keeping users engaged with the exhibition space.

Design System

    Employing the festival's color palette of red, white, and black, the graphic language adopts a neomorphic style, employing a smart 3D illusion for a tactile feel. Minimal shadows are strategically used, maintaining a clean and modern interface that aligns with our objective of seamlessly merging physical and digital elements.

    Final Result

      The final design of the Tour Guide Dashboard seamlessly integrates information, navigation, control, and monitoring, providing an intuitive and visually appealing interface. With its user-centric approach, the design empowers tour guides, from experienced professionals to newcomers, enabling them to efficiently manage the complexities of the London Design Festival and deliver an exceptional experience to festival attendees.


      1. User-Centric Design: Prioritizing the needs and pain points of tour guides was crucial for a successful solution.
      2. Iterative Prototyping: Continuous testing and refinement were key to achieving an intuitive and user-friendly interface.
      3. Collaboration: Close collaboration with developers ensured the feasibility of the design.
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