Selected Work
I'm Ofek, a UX/UI designer based in Tel Aviv.
I enjoy solving problems and discovering new worlds of content, while collaborating with teams.
In this UX UI project, I addressed hoarding and excessive consumption through a groundbreaking virtual hoarding platform. Inspired by personal decluttering, I employed meticulous research and empathetic design to reshape consumer habits sustainably. This concise case study highlights the transformative power of user-centric design in tackling societal challenges.
Fine Line collaborated with Yanshoof, a non-profit aiming to curb Israeli security exports to harmful regimes. As UX+UI designer, I revamped their digital presence within budget constraints, emphasizing values through the 'It's in Your Hands' concept. The project elevated Yanshoof's awareness, leading to a social media project in Fine Line, highlighting lessons in bridging design-development gaps and personal commitment to impactful social action.
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Crafting Netafim's Earth Day landing page within a tight budget and timeline, I designed an engaging experience to promote environmental action and community building. The project successfully conveyed actionable steps for Netafim's global workforce, exceeding expectations and highlighting the importance of creative relationships within constraints.
