User Pain Points
Embarking on a user-centric design journey, I conducted insightful interviews with dog owners to delve into their daily routines and challenges. Questions probing a typical day, health monitoring practices, behavior concerns, and instances of difficulty finding their dogs revealed rich qualitative data.
Based on the input data, problems and goals of the product, i created a conceptual product idea list that generaly describes the product.
Documenting the ideas is important at this stage, and I return to them at an advanced stage of the process to recall all the ideas that came up at the beginning and to think about which ones to use and which ones not to use
My research included two direct competitors, focusing on smart collar apps with live location and dog monitoring features. Additionally, I studied two indirect competitors, unrelated to app content but offering valuable parallels. This approach provided a well-rounded perspective, allowing the integration of diverse features and enhancements for a more innovative and user-friendly product.
In the research phase, I figured out three main types of users, each showing different ways they might use the app. These user profiles help shape the design to meet the varied needs of our users.
started with simple sketches on paper to plan how things should be arranged (low-fidelity). As I moved to the detailed design (high-fidelity), I made things more accurate in terms of how everything is organized. Putting in the actual content also led to some changes in the layout.
In shaping the application's design, I crafted a language that aligns seamlessly with the brand, especially the physical collar.
Color palette: Employing three primary colors and three functional ones, I established a visually unified palette.
Typography: I opted for a modern font versatile enough for both titles and running text, ensuring maximum consistency across the information-rich application, facilitating quick scanning. Distinctions primarily rely on hierarchical arrangements.
Photos: The photo design features a round mask, placing the dog at the focal point to create personalized profiles.
Icons: Utilizing full icons enhances information accessibility, with the active page highlighted by a solid icon in the navigation bar, while others maintain an outlined appearance for clarity.
Iterations- Make necessary adjustments to improve initial design according to feedback from clients and colleagues
Usability Testing- Observe how users interact with the design, and note any pain points, confusion, or areas for improvement.
Prototyping- Develop an updated prototype reflecting the changes made during the iteration process.
Handoff to Development- build an MVP version of the product.